Client Background:

Our client, an e-commerce startup based in Kenya, approached us with a requirement to enhance their online presence and cater to the growing number of mobile consumers. They also sought a seamless integration between their warehouses and distributed points of sale, considering their extensive product catalog consisting of over 1,000 SKUs.

Project Scope:

To meet the client’s objectives, we embarked on a comprehensive project that spanned various stages, including business analysis, UX/UI design, development, and deployment. The primary focus was on creating a modern and responsive corporate website with a robust e-commerce component.

UI/UX Design:

Working closely with the client, our team designed a contemporary and responsive corporate website that featured essential e-commerce functionalities. The project duration extended over a year, allowing us to refine the user experience and interface through continuous iterations.

Feature Implementation:

After careful evaluation, we recommended utilizing Magento software as the foundation for the responsive website. Leveraging the feature-rich core modules of Magento, we successfully implemented most of the required e-commerce functionalities. Key features included a comprehensive product catalog, user registration, shopping basket, loyalty program, payment gateway integration, data warehousing, recommendation system, and streamlined checkout process.

Team Composition:

To ensure a successful outcome, our team consisted of a skilled group of professionals:

  • Software Architect: 1
  • Business Analysts: 2
  • UI/UX Designer: 1
  • Developers: 3

Results and Benefits:

The client expressed satisfaction with the project outcomes, which enabled them to reach their customers through a modern, user-friendly, and mobile-responsive e-commerce website seamlessly integrated with their existing infrastructure. Notable achievements included:

  1. Increased Conversions: The implementation of a one-page checkout system contributed to a significant 2.5x increase in conversions during the first month after the solution’s release.
  2. Reduced Launching Time: By optimizing the website’s performance, we managed to reduce the launching time by up to 20%, enhancing the overall user experience.

Technology Stack:

To deliver the desired solution, we utilized the following technologies and tools:

  • Java, Spring Boot, NodeJS, ReactJS, Docker, Kubernetes
  • Magento, PHP, Microsoft SQL Server
  • Flutter, iOS, Android, GraphQL

Conclusion:

By leveraging our expertise in web and mobile app development, we successfully assisted our Kenyan active wear e-commerce startup client in establishing a robust online presence and providing a seamless shopping experience to their customers. The collaborative efforts of our team, combined with the utilization of modern technologies, contributed to the client’s business growth and improved customer satisfaction.